The global media monitoring tools market size is expected to grow at a CAGR of 13.50% during the forecast period 2022-2027

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The Global Media Monitoring Tools Market Size, Report and Forecast 2022-2027′ by Expert Market Research provides an overview of the global media monitoring tools market, evaluating the market on the basis of its segments such as components, company size, industry and major regions.

Media Monitoring Tools Market Size, Trends, Industry Report, Key Player, Major Segments and Forecast

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Key highlights of the report include:

Market Overview (2017-2027)

• Historical market size (2021): USD 2.99 billion
• Forecast CAGR (2022-2027): 13.50%
• Forecast market size (2027): USD 6.39 billion

Report attribute Details
Historical period 2017-2021
Forecast period 2022-2027
Year of reference 2021
Market size in 2021 $2.99 ​​billion
Revenue forecasts in 2027 $6.39 billion
Growth rate CAGR 13.50%
Main actors Agility PR Solutions LLC, BoomSonar, BurrellesLuce, Buzzcapture BV, Cision Ltd., Coosto BV, and Critical Mention, Inc., among others.

The rapid rise of social media is fueling the demand for media monitoring tools. Electronics manufacturing companies, FMCG producers, and automakers use media monitoring tools to facilitate customer engagement and expand their customer base. Meanwhile, increasing availability of high-speed internet at affordable costs is another driving factor driving the global media monitoring tools market.

During the forecast period, the predicted increase in the adoption of modern electronic devices such as smartphones and laptops is expected to fuel the demand for cloud-based media monitoring software. The increase in disposable income, the increase in the number of employees in companies and rapid urbanization are some of the factors that are driving investments in public relations and digital marketing strategies.

Additionally, media monitoring tools offer useful actionable insights, real-time media insights, and cross-platform monitoring that saves time and money. In this regard, the growing awareness about the benefits offered by media monitoring is likely to boost the global media monitoring tools market.

Media Monitoring Tools Industry Definition and Major Segments

Media monitoring tools are defined as the tools used to analyze all information available to the public. Media monitoring tools also examine positive or negative publicity which helps companies understand market dynamics. The increasing use of media monitoring tools on online platforms is propelling the growth of media monitoring tools market.

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BBased on Components, the market can be segmented into:

• Software
• Services

Based on company size, the market has been categorized into:

• SMEs
• Large companies

The market can be broadly categorized based on industry into:

• IT and Telecom
• Hospitality
• BFSI
• Health care
• Retail and e-commerce
• Media and entertainment
• Manufacturing
• Others

On the basis of region, the market can be categorized into:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Media Monitoring Tools Market Trends

Major trends in the global media monitoring tools market include technological advancements in small, medium and large enterprises. The increasing use of technology-enabled devices further increases the use of media monitoring tools. Meanwhile, cloud-based media monitoring software upgrades are another crucial market trend.

Growing efforts by organization owners to increase crisis management, increase campaign effectiveness, track success, and expand opportunities for broader client bases are further increasing the demand for media monitoring tools.

During the forecast period, the expected increase in the growth of the e-commerce industry is a major trend in the media monitoring tools market. Moreover, the increase in the purchasing power of the urban population is likely to give impetus to the market in the coming years.

In geographic terms, North America accounts for a significant share of the market, which is driven by advanced digital infrastructure.

Main market players

Leading companies reviewed in the Media Monitoring Tools Market Report are:

  • Agility PR Solutions LLC
  • BoomSonar
  • Burrelles Luce
  • Buzzcapture B.V.
  • Cision Ltd.
  • Coosto B.V.
  • Critical Mention, Inc.
  • Others

The report covers market shares, capacities, plant rotations, expansions, investments, and mergers and acquisitions, among other latest developments of these market players.

The report studies the latest market updates along with their impact on the market. It also analyzes market demand, along with its price and demand indicators. The report also tracks the market based on SWOT and Porter’s Five Forces models.

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