The increasing use of cloud-based solutions and the demand for reliable competitor analytics has driven the growth of the global media monitoring tools market.
PORTLAND, Oregon., September 13, 2022 /PRNewswire/ –Allied Market Research recently released a report titled, “Media Monitoring Tools Market By Component (Software, Service), By Deployment Model (On-Premise, Cloud), By Enterprise Size (Large Enterprise, SMB), by Application (Print Media Monitoring, Social Media Monitoring, Broadcast Media Monitoring, Online Media Monitoring, Other), by Vertical (BFSI, Healthcare, Media & Entertainment, Retail & Commerce Electronics, Computers & Telecommunications, Others): Global Opportunities Analysis and Industry Forecast, 2021-2031”. According to the report, the global media monitoring tools industry has been indexed on $3.4 billion in 2021, and should reach $13.7 billion by 2031, growing at a CAGR of 15.1% from 2022 to 2031.
Drivers, constraints and opportunities
The increasing use of cloud-based solutions and the demand for reliable competitor analytics has driven the growth of the global media monitoring tools market. However, high initial deployment service costs and data privacy concerns are hampering the market growth. On the contrary, developments in AI and machine learning technologies would open up lucrative opportunities in the future.
Download the sample report (320-page PDF with information) at:
- The media monitoring tools market has been positively affected during the pandemic owing to the sudden increase in digital and online presence during the lockdown period.
- Strict social distancing regulations imposed by the government have forced people to stay at home. Thus, several companies have embraced the work-from-home culture and used cloud-based services. This, in turn, has increased the demand for media monitoring tools.
Get a detailed analysis of the impact of COVID-19 on the Media Monitoring Tools Market:
Services Segment to Show Highest CAGR through 2031
By component, the services segment is estimated to register the highest CAGR of 16.4% during the forecast period, owing to the growing large-scale data monitoring needs of large enterprises. However, the software segment led the market in terms of revenue in 2021, contributing nearly three-fifths of the global media monitoring tools market, and is expected to maintain its dominance over the forecast period. This is due to the growing presence of modern businesses on social media.
The on-site segment held the largest share
According to the deployment model, the on-premises segment held the largest share in 2021, contributing more than half of the global media monitoring tools market, and is expected to maintain its leading position during the forecast period. This is due to the need for more secure operations of on-site media monitoring tools. However, the cloud segment is estimated to register the highest CAGR of 16.1% during the forecast period, owing to the scalability and ease of large-scale deployment of media monitoring tools based on the cloud.
SME Segment to Show Highest CAGR through 2031
By company size, the SME segment is expected to register the highest rate of 16.3% during the forecast period, owing to the growing innovation of SMEs which are driving investments in the security surveillance sector. media. However, the large enterprise segment dominated the market in terms of revenue in 2021, accounting for approximately three-fifths of the global media monitoring tools industry, owing to the large-scale media presence of large enterprises.
Online Media Monitoring Segment to Register Highest CAGR by 2031
By application, the online media monitoring segment is expected to register the highest CAGR of 17.5% during the forecast period, driven by the growing need for online media monitoring and moderation services in different sectors. However, the broadcast media monitoring segment held the lion’s share in 2021, contributing nearly one-third of the global media monitoring tools market, and is expected to maintain its dominance over the forecast period. This is due to the need to ensure the quality of information circulating on public broadcasting channels.
If you have any questions, do not hesitate to contact our analyst at:
North America held the lion’s share
By region, the global media monitoring tools market across North America held the largest share in 2021, accounting for nearly two-fifths of the market, and is expected to maintain its dominance over the forecast period. This is due to the high concentration of specialized data analytics and data mining providers in the region. However, the market through Asia Pacific is expected to show the highest CAGR of 16.9% during the forecast period, owing to the ongoing digital transformation of the region.
Main market players
- Agility PR Solutions LLC
- BoomSonar Suite
- Buzz capture
- Cision US Inc.
- Critical Mention, Inc.
- Hootsuite Inc.
- melt water
- Semantic strength
- Snap inc.
- The Social Media Research Foundation
- Sprinkler, Inc.
- talkwalker inc.
- TVEyes Inc.
- Ubermetrics Technologies GmbH
The report analyzes these key players of the global media monitoring tools market. These players have adopted various strategies such as expansion, new product launches, partnerships and others to increase their market penetration and strengthen their position in the industry. The report is helpful in determining the business performance, operating segments, product portfolio, and developments of each market player.
>> LIMITED TIME OFFER
Access AVENUE – A subscription-based library (Premium on-demand, subscription pricing model) at:
street is a user-based library of global market reports database, provides comprehensive reports regarding the largest emerging markets in the world. It further offers electronic access to all available industry reports at a glance. By offering essential business information on diverse industries, economies, and end users worldwide, Avenue ensures that registered members get a simple, one-stop gateway to their all-inclusive needs.
Avenue Library Subscription | Request a 14-day free trial before purchasing:
The CCTV Storage Market is Expected to Reach $39.5 billion by 2031
The Social Media Management Market is Expected to Reach $118.03 billion by 2031
The Content Services Platform Market is Expected to Reach $202.52 billion by 2031
Allied Market Research (AMR) is a full-service market research and business advisory division of Allied Analytics LLP based in Portland, OR. Allied Market Research provides global corporations as well as small and medium enterprises with unrivaled quality of “market research reports” and “Business Intelligence solutions”. AMR has a focused vision to provide business insights and advice to help its clients make strategic business decisions and achieve sustainable growth in their respective market area.
We maintain professional relationships with various companies which helps us to extract market data which helps us to generate accurate research data tables and confirm the utmost accuracy of our market predictions. CEO of Allied Market Research Pawan Kumar is essential to inspire and encourage everyone associated with the business to maintain high quality data and help customers in every way possible to achieve success. All data presented in the reports we publish are drawn from primary interviews with senior managers of large companies in the relevant field. Our secondary data sourcing methodology includes extensive online and offline research and discussions with knowledgeable industry professionals and analysts.
5933 NE Win Sivers Drive
#205, Portland, OR 97220
Toll Free: +1-800-792-5285
hong kong: +852-301-84916
India (Pune): +91-20-66346060
The Web: https://www.alliedmarketresearch.com
Follow us on: LinkedIn Twitter
SOURCE Allied Market Research