Luxury Presence launches new tools for agents

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Real estate marketing company Presence of luxury launched a new suite of lead generation tools this week aimed at helping realtors, teams and brokers increase their businesses’ online presence.

“We have been working on these tools for months, in anticipation of a market shift, to give our agents access to the best solutions to drive business growth in the current market environment,” Malta said. Kramer, CEO and founder of Luxury Presence.

Among the new tools are on-demand ads, designed to help customers generate leads. The home valuation tool helps agents generate leads by adding it to a Luxury Presence website to increase conversion rates and also serve as a landing page.

When sellers enter their address and contact information on these websites, they receive an estimate of the cost of their home and can contact an agent for an in-person appraisal.

Another tool in the suite is the interactive Our Neighborhood Data tool which gives potential customers real-time neighborhood details like population, demographics and schools in a given area. The tool can also be added to Luxury Presence neighborhood pages, which the company says can improve SEO rankings and page engagement.

“These tools give agents access to the most sophisticated advertising strategies, executed on their behalf by our team of world-class marketers. This is a service offering designed from the ground up to deliver the highest quality leads through paid and organic channels at a very competitive price,” Kramer added in the release.

Luxury Presence has recently selected several of its websites in several categories of the RealTrends Website Ranking 2022.

In October last year, they launched Global Collective, a referral network for their most productive agents and teams, including members whose career sales average $1 billion.

The company, founded in 2016, operates on a SaaS model in the United States and Canada and today serves more than 6,000 customers, according to the statement.

In January 2022, the Los Angeles-based marketing company acquired WorkClout. In 2021, the company raised $25.9 million in a Series B round, led by Bessemer Venture Partners.

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