Ford will open its first Bronco-themed off-road driving school in central Texas on June 28. Called Off-Roadeo, the 1.5-day training course will teach select Bronco Sport owners and Bronco reservation holders how to get the most out of their crossover or SUV off the beaten track, whether they are beginners or experts.
Owners and future owners who travel to Horseshoe Bay, a town about 50 miles west of Austin, will have the opportunity to have one of Ford’s newest all-terrain vehicles muddy for 50 miles of trails created especially for the event. Rock climbing, high speed blasts through the desert, and hiking are on the menu. Central Texas is one of the Bronco’s natural habitats; that’s the kind of terrain the SUV was designed for, and it’s also where herds of wild broncos roam.
Participants will start their day with a 90-minute class that explains the various off-road perks packed in the Bronco, such as front and rear differential lockers, trail control, terrain management system, and camera on the go. 360 degrees. Guides will also review proper trail etiquette and how to use recovery equipment. Armed with this knowledge, participants will then be unleashed on a series of two and four hour adventures through nature.
Return home after the event is optional. Ford notes that owners can extend their trip with extras like fly fishing trips, kayaking adventures, or ATV tours. Each day will end around a campfire.
At the time of writing, registration is only open to drivers owning a Bronco Sport Badlands or those who have booked a two- or four-door Bronco. Bringing your own vehicle is optional; you can borrow one provided by Ford. Pricing has not been announced, but the Blue Oval stressed that attendees will need to pay for their Texas round-trip fare and cover their own overnight accommodation. Friends and non-Bronco owners (hello, Jeep drivers!) Will have to pay extra.
Borrowing one of Ford’s SUVs will likely be the only option for those expecting a full-size Bronco; deliveries have not yet started. Participation in the Off-Roadeo will give these motorists the possibility of driving the all-terrain vehicle before taking delivery of the one they have paid for. They will also receive a $ 250 voucher that can be used for materials or other activities.
The Horseshoe Bay Off-Roadeo is the first of its kind, but it won’t be the last. Ford plans to open three more all-terrain parks in the United States before the end of 2021. They will be located in Nevada (Mount Potosi), Utah (Moab) and an undetermined part of the Northeast. The latter was planned in Vermont until locals forced Ford to abandon the site.