Asana launches new prioritization and planning tools

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The Asana work management platform has rolled out a new suite of features and product integrations designed to automatically give business leaders a holistic view of progress against strategic initiatives to inform work allocation and planning. resources. Asana’s latest offerings aim to help organizations quickly shift priorities as business needs change with new goal reports, reduce duplicate cross-functional work and unnecessary costs with a stack integrated technology and evolve global security with enterprise security features.

Changing market conditions and unpredictable supply chain issues are forcing organizations to adapt quickly – only 11% of organizations believe their current business models will be economically viable through 2023, according to a 2021 survey from McKinsey.

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As business leaders begin to plan for the year ahead, they need tools to act quickly as priorities shift, maximize resources to meet ambitious business goals, and connect work across teams to increase efficiency while ensuring data security, Asana said in its statement on the news.

Asana features that align with business goals

Since distributed team structures are prevalent in many companies, it is critical that leaders have easier visibility into progress against strategic initiatives as well as accountability for business results. Now companies have access to advanced reporting and goal dashboards based on Asana’s Work Graph.

These updates were designed to give leaders an overview of the status of their organization’s goals, which projects and portfolios are driving goal progress, impact on business results, and obstacles, according to Asana. Goals in Asana can be connected to tools like Salesforce to automatically update the progress of ongoing goals. The status of goals can be communicated to all teams and organizations via reports and dashboards to ensure everyone is moving in the same direction, the company said. Goal Snapshots have been created to display key information at a glance for leaders.

In addition to reports, Asana is designed to help teams leverage more data to aid in planning. New native time tracking features aim to help leaders better manage deadlines by estimating project and task durations, informing resource allocation and team workloads.

Increase cross-functional efficiency

The majority of work is done across multiple departments, according to the company, but collaboration is difficult and resources are wasted due to disconnected tools. “With new ways to import data from dozens of external tools into Asana, Asana becomes a centralized work hub where cross-functional teams can better track work done together, avoid time-consuming redundancy, minimize costs, and reduce errors. “, the company said in a statement about the launch.

By expanding the ability to connect tools to Asana at every stage of a workflow, the goal is for cross-functional teams to streamline work and stay on top of progress by automatically turning updates from external apps into tasks. traceable in the system.

For example, teams can get immediate visibility into technical incidents through new Asana rules integrations with Twilio, notifying individuals of urgent tasks via SMS, as well as PagerDuty, automatically alerting teams by creating an incident for quick response. depending on the company.

Plus, a new Asana for Workplace from Meta integration is designed to allow teams to turn Workplace conversations into actionable tasks, manage team projects, and coordinate work without switching tools.

“The future of work is now cross-functional. There is a significant need to orchestrate collaboration across the enterprise, align with organizational goals, facilitate effective collaboration, and share project information quickly and easily,” said Wayne Kurtzman, vice -President of Social Media Research and Collaboration at IDC. “With new software integrations from the Asana Partner Ecosystem, organizations are able to move their initiatives forward together faster, wherever they are.

Security partnerships to add more functionality

With the proliferation of enterprise tools, data security is a top concern for IT managers. Asana’s new security features are designed to give organizations the tools to verify what information is entered into Asana, report vulnerabilities, and maintain compliance in highly regulated industries.

A series of partnerships are also planned. A new data loss prevention integration with industry leader Nightfall will soon allow teams to search for sensitive data within Asana, such as social security or credit card numbers, the company said in the release. Press.

A new eDiscovery integration with legal technology innovator Hanzo aims to enable organizations to create defensible records from Asana projects, tasks, and messages to investigate and respond to urgent incidents and litigation requests. Additional admin controls for mobile apps ensure data security and enable biometric authentication, the company said.

To help businesses secure customer data and meet compliance standards, Asana is also launching additional global data centers in Australia and Japan. To help teams manage compliance, a new partnership with Theta Lake will offer a compliance review and archiving solution to meet industry standards with confidence. A HIPAA-compliant version of Asana is also available.

What makes Asana unique in this software space

Asana’s top competitors by market size include Atlassian, Smartsheet, monday.com and Wrike, among others, Kurtzman told TechRepublic.

“Asana was very early in the market to use a graph database, Asana Work Graph, as they call it, to identify the relationships between work, work information, and the people doing the work,” said he declared. “This translates into new forms of notifications and metrics that make Asana unique in this regard. »

Kurtzman added that “more than ever, technology and collaborative behaviors allow us to merge space and place into a workspace. Some products [like Asana] become more powerful and easier to use when the full technology stack is integrated into the workflow. »

For more details on Asana and its competitors, read TechRepublic’s review of the 10 best project management software and tools for 2022.


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