Apex Tool Appoints President of North American Hand Tools


SPARKS, Md., — Apex Tool Group on Friday announced the appointment of William A. Burke III as senior vice president and president of North American hand tools.

Burke will take office on May 16.

Burke is a seasoned tool industry executive with 37 years of leadership experience in consumer and industrial products. He was most recently Chief Operating Officer of Newell Brands, where he was responsible for managing a $10 billion global business portfolio. Prior to his tenure at Newell, Bill spent 20 years at Black & Decker in a number of leadership positions, including Vice President and General Manager of the Product Services Division and Global Vice President of Marketing.

“There are a lot of things that drive me: the people, the passion and the uncompromising drive to win,” Burke said. “I’m thrilled to join this team with all three.”

As a member of the management team, Burke will report directly to Jim Roberts, Managing Director of Apex Tool Group.

“Bill has significant experience growing organically and creating competitive advantage while improving operating margins and cash flow,” Roberts said. “I am confident that his leadership of the NAHT team and involvement in the management team will help elevate Apex Tool Group’s business and organizational goals to a new level.”

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